Case Study · 45-Day Audit · May 2026
Recovering Business Ownership.
In April 2026, The Perfect Round Golf came to Avenity with the challenge of cleaning up their online presence.
At 45 days, they cleared out 2 closed locations and regained ownership of Google Business Profile that was previously taken hostage a year earlier.
This is what going the extra mile looks like.
2
GBP's Marked as Closed
100%
Ownership Restored To The Business
1
Verified Google Business Profile
01 — The Challenge
Ownership Restored
New Clients Gained
Multiple Google Business Profiles. No Ownership Access. No Clear Path Forward.
The Perfect Round Golf had a problem that many growing businesses eventually face.
Over time, multiple Google Business Profiles had been created for locations that were no longer operating. Some were duplicates. Some contained outdated information. Others continued appearing in Google Search and Google Maps despite being permanently closed.
At the same time, the primary Google Business Profile — the listing that generated calls, direction requests, reviews, and customer visibility — was controlled by a former employee who still retained ownership access.
The business had attempted multiple times to regain control of the profile through traditional ownership transfer requests and recovery processes without success.
The result was confusion for customers, fragmented search visibility, and a business asset that was effectively being held hostage.
This wasn’t a marketing problem.
It was a digital ownership problem.
02 — What We Did
A Recovery Strategy Focused on Verification, Documentation, and Persistence.
Rather than treating the issue as a standard Google Business Profile optimization project, we approached it as a business asset recovery initiative.
Google Business Profile Audit
We identified every Google Business Profile associated with The Perfect Round Golf and documented:
- Active locations
- Closed locations
- Duplicate listings
- Ownership conflicts
- Search visibility impacts
- Customer confusion risks
Closed Location Removal Process
Several Google Business Profiles represented locations that were no longer operating.
Despite having no administrative access to those profiles, we assembled the required business documentation, submitted closure evidence, and worked directly through Google’s support and verification channels to demonstrate that the locations were permanently closed.
Each location required its own documentation trail, verification process, and escalation path.
Ownership Recovery
The primary challenge remained the main Google Business Profile.
The listing was controlled by a former employee who retained ownership privileges despite no longer being associated with the business.
After multiple unsuccessful attempts had already been made to recover the profile, we developed a comprehensive ownership recovery package that included:
- Business registration documentation
- Operational proof
- Brand ownership evidence
- Location verification records
- Escalation requests through Google’s support channels
The process required persistence, documentation, and multiple levels of review.
Eventually, ownership was successfully transferred back to the rightful business operators.
Profile Stabilization
Once control was restored, we:
- Secured ownership access
- Updated user permissions
- Removed unnecessary account risks
- Verified business information accuracy
- Consolidated visibility signals
- Established proper management procedures
The business once again had full control of its digital storefront.
03 — The Result
One Verified Business Presence. One Source of Truth.
The outcome was not simply a profile transfer. It was the restoration of a critical business asset.
Closed Profiles Successfully Removed
Multiple Google Business Profiles tied to non-operational locations were successfully closed and removed from active visibility.
This reduced customer confusion and prevented search authority from being diluted across outdated listings.
Ownership Recovered
The primary Google Business Profile was successfully recovered despite previous failed attempts and the absence of cooperation from the former profile owner.
The business regained complete control of:
- Reviews
- Customer interactions
- Business information
- Google Maps visibility
- Search presence
- Future account management
Stronger Local Search Authority
With duplicate and outdated listings removed, Google’s trust signals became concentrated around a single verified business profile.
The Perfect Round Golf could now confidently manage its online presence without the risk of unauthorized ownership or inaccurate location information.
— The Avenity Business Solutions Point of View
“Most businesses don’t realize they have a Google Business Profile problem until they lose access to it. The businesses that protect ownership, eliminate duplicates, and maintain accurate listings are the ones that keep control of their visibility.”
Your Google Business Profile Is A Business Asset — Not Just A Marketing Tool.
Many business owners assume their Google Business Profile belongs to whoever originally created it. In reality, ownership issues happen more often than most businesses realize.
Former employees leave. Agencies disappear. Duplicate listings get created. Old locations remain active long after they close. When these problems accumulate, they can damage visibility, confuse customers, and create significant operational headaches.
The Perfect Round Golf case demonstrates that even complex ownership and profile recovery situations can be resolved with the right documentation, escalation strategy, and persistence.
A Google Business Profile should always be controlled by the business itself. Because when customers search for your company, your digital presence should belong to you — not someone else.
Want this for your business?
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Daniel Katen · Avenity Business Solutions
936-701-0994 · avenitybusinesssolutions.com · Montgomery, TX